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#Shang chi west wind drive in plus
with $182 million, its star Scarlett Johansson sued Disney in a bombshell lawsuit, asserting that the decision to simultaneously release “Black Widow” in theaters and on Disney Plus cannibalized the film’s box office revenue and cost her tens of millions of dollars in backend bonuses.
#Shang chi west wind drive in movie
Though “Black Widow” stands as the highest-grossing movie of the year in the U.S. It could follow in the path of “Shang-Chi” and play exclusively in theaters for 45 days before moving to digital platforms, or it could replicate the pandemic-inspired rollout of many of the studio’s new movies, such as “Black Widow,” “Cruella” and “Jungle Cruise,” which premiered simultaneously in cinemas and on Disney Plus for $30.Įric Handler, a Wall Street analyst with MKM Partners, estimates “Shang-Chi” needed to make at least $70 million in its first four days to satisfy Disney and encourage the studio to nix a hybrid release for “Eternals.” He says day-and-date releases on streaming platforms cuts into downstream revenues, like on-demand rentals, later on. Those are unknowable questions, making it challenging to predict Disney’s plans for Marvel’s upcoming installment “ Eternals,” which is scheduled for Nov. It has since made at least $125 million from streaming rentals.ĭoes that tell Disney that “Shang-Chi” and other Marvel properties could stand to gross even more money with a day-and-date release on Disney Plus? Or would people turn out in greater numbers to watch the studio’s latest superhero entry on the big screen if they didn’t have the option to watch it from the couch? However, “Black Widow” wasn’t only available in theaters, and Disney reported that “Black Widow” generated $60 million in its inaugural weekend on Disney Plus in addition to its box office haul. “Shang-Chi” didn’t only establish a new high watermark for Labor Day, it landed the second-best opening weekend of the pandemic, behind “Black Widow” ($80 million in its first three days). Gross, who runs the movie consulting firm Franchise Entertainment Research. “Under normal conditions, Marvel would not launch on Labor Day and the opening would be bigger.”
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“Marvel has set a remarkable standard for itself, and the opening is just below average for a Marvel series launch,” says David A. “Shang-Chi” smashed the holiday weekend record previously set by 2007’s “Halloween” with $30.6 million. Making its debut more impressive, Labor Day is typically a slow weekend at the box office as families opt to spend time outside before summer ends. Tracking had indicated a three-day total around $50 million, so the movie’s better-than-expected start (it made $75.5 million over the traditional three-day weekend) offers Disney and cinema owners alike a boost of confidence in audience’s loyalty to the big screen even as the studio moves aggressively into the streaming space.
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